It seems to be everywhere we go, so are you avoiding it or have you signed up but aren’t really sure how to get the best out of your account? We take a look at LinkedIn from a professional approach, not the ‘sharing photos and telling everyone who will listen your every second thought’ approach. So, what’s in it for you?
Social Media is the new ‘word of mouth’ with roughly one million new members joining LinkedIn every week. As at March 2011, over 100 million professionals use LinkedIn worldwide.
Here’s a summary of how to get the most out of your account:
Make your business more visible
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The more connections you have, the more your name/company will show up in searches
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Consider adding your LinkedIn profile link to your email signature to help promote more connections
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Use the special function to promote your blog or website in search engines like Google and Yahoo! This will increase your search ranking
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Choose the inbuilt function that will make your profile information available for search engines
Contact Kristy if you need help on the last two points aboveBy making your business more visible you are increasing the probability of new business opportunities becoming available to you.
It’s all in the details
Fill out your profile fully, include past companies, education, affiliations, and activities
Ask for advice
As with all social media, please take the time to choose the right security settings for you and your business.
One of the nice things about LinkedIn is that you can go onto their site and read about the company. The people who work there have easily accessible profiles and stories that make them feel more personable.
Go on, take LinkedIn for a ‘test drive!’ We are.